UCOF Fall Fashion Festival
The UCOF Fall Fashion Festival 2025, themed Falling Into Identity – Layers of Us, is a dynamic celebration of culture, fashion, and storytelling taking place in Saint John, New Brunswick this September. Through vibrant runway showcases, youth-led performances, music, and art, the festival explores how our heritage, migration journeys, and personal stories weave together to shape identity. From the clothes we wear to the traditions we honour, each layer tells a powerful story — and this event brings those stories to life.
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This annual festival aims to empower immigrant and racialized communities, promote cultural exchange, and strengthen civic pride. With the support of community partners, local artists, and volunteers, the festival offers a platform for emerging designers, performers, and youth to express themselves creatively while fostering inclusion and connection across cultures.
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Want to participate in some capacity? Check the links below to join us as we honour every layer of identity and celebrate the stories stitched into the fabric of our communities.
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2025 Theme: Falling Into Identity-Layers of Us
✨ Networking Opportunities: Connect with industry professionals, fellow fashion and cultural enthusiasts, and potential mentors to expand your network.
This year’s theme draws a powerful parallel between fashion and identity, exploring how our heritage, migration stories, and artistic expressions blend together like the layers of fall.
✨ Fashion Extravaganza: Watch our models grace the runway with confidence and grace, showcasing the best of Fall fashion.
✨ Exclusive Discounts: Enjoy special offers and discounts from our partner brands, making it the perfect opportunity to update your wardrobe.
✨ Empowering Communities: By attending the UCOF Fall Fashion Festival, you support our mission to empower immigrants and BIPOC/visible minority groups facing barriers to vocational training, education, employment, and entrepreneurship opportunities.
Event Highlights
Participate and support your favourite designers by voting for them at the Viewer's Choice Awards!
Click the image below to see the 2024 VCA winners
Meet our MCs and DJs
Wenzhu He
Saint John
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Wenzhu He (Wen) has a rich and diverse background, having lived in Canada, Australia, the UK, Thailand, and China. With expertise in language & culture and media & communications, Wen is passionate about celebrating cultural diversity and fostering connections across different communities. Her enthusiasm for culture and the arts shines through in her role as co-MC at the "United Colours of Fashion" event, where she returns for the second time to guide the audience through a vibrant celebration of fashion and creativity.
This year's sponsors and partners:
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