About | United Colours of Fashion

Mission

To harness the talents of newcomers and visible minority groups who self-identify as Black, Indigenous, and People of Colour (BIPOC) in the fashion industry by creating employment and entrepreneurship opportunities that enable them to become active players in growing the local economy through their skills, vocation, activities, and businesses.

Vision

To be a platform for empowerment and collaboration towards a more inclusive and diverse cultural representation

Objectives

To help newcomers, BIPOC/visible minority groups overcome economic barriers by providing fashion training and knowledge-sharing opportunities through partnerships with industry experts and institutions.
To increase brand visibility for local, newcomer/immigrant businesses in the fashion industry through UCOF fall fashion shows
To support newcomers, BIPOC/ visible minority groups with appropriate strategies and resources required in the attainment of their life goals, particularly with regards to the fashion industry.
To promote acceptance of the growing diversity and multiculturalism composition of New Brunswick through increased public awareness
To attract, integrate and retain immigrants interested in the fashion industry in New Brunswick as their province of choice.

Why Colours of Fashion

Colour is a form of non-verbal communication with various elements around us. Each colour represents varying ideas and identities in different cultures. Similarly, fashion is a unique, dynamic and compelling form of communication, which makes it possible for individuals to connect based on common identity while expressing their unique personalities.

The fact that colours mean different things to different people established the difference in background, race and ideologies of newcomers and various people across the world. In the world of fashion, when various colours are combined using various designs, fabrics and styles, the results are often magical, hence they appeal to our subconsciousness.

United Colours of Fashion was borne out of the need to celebrate the uniqueness of each colour, race, nationality in line with the values that each contributes to the cultural and economic landscape of Canada. One of the main goals of the UCOF Fall Fashion Festival is to promote engagement and collaboration among fashion enthusiasts of diverse backgrounds while providing training and mentorship where necessary.